We help our clients shape their augmented experiential scope by exploring augmented narratives, interaction tools, brand touch-points and creation.

We believe in creating long-term value for the user, the industry, and society. With a transdisciplinary approach, we explore external and intrinsic triggers and hooks considering all interaction facets within the experiential ecosystem.

The consultancy was founded by Galit Ariel, a strategic thinker who has held leadership roles in design, branding, experiential, retail and education. Galit has the ambition to ‘Make Reality Great Again’, by harnessing the most fascinating attribute of Augmented Reality – its ability to elevate our physical reality rather than providing an escape from it.

Galit is the author of ‘Augmenting Alice – The Future of Identity, Experience and Reality’ and a prominent keynote speaker in leading tech conferences and platforms such as SXSW, The Next Web, Amsterdam Digital Dinner, Emerce and OnBrand.