Every once in a while, a technology comes along that changes things as we know them. Augmented Reality has the potential to usher in a new era, where our relationships with brands, content and technology will redefine our reality as well as society as we know it.
Augmented Reality will become the ultimate content delivery and interaction platform, surpassing even the World Wide Web in importance. It will dismantle the final barrier between human and cyber realms. But 'with great power comes great responsibility' – as the tech industry tries to harness cognitive computing techniques to push content to users, it neglects the core purpose of technology – designing for human imperfections instead of overriding them. Only through human-centric design, can we harness the potential of this incredible technology and indeed 'augment' our experiences through it.
We help our clients shape their augmented futures, exploring augmented narratives, interaction tools, brand touchpoints and experience creation.
Focusing on a user-centric development process, we develop unique tools and frameworks to work-out meaningful and sustainable solutions.
We believe in creating long-term value and value to the user, the industry and society.
With a 360 approach, we explore external and intrinsic triggers and hooks and consider all facets within the application's ecosystem.